As more and more marketers and printers venture into the Web to Print website arena, one thing that they commonly consider is large sites, with the likes of Web to Print VistaPrint. Whether it be ordering letter heads, business cards or any other material of business identity, you go online, select from a predefined template, customize its font, text, color and images if required and simply order it for yourself....
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As more and more marketers and printers venture into the Web to Print website arena, one thing that they commonly consider is large sites, with the likes of Web to Print VistaPrint. Whether it be ordering letter heads, business cards or any other material of business identity, you go online, select from a predefined template, customize its font, text, color and images if required and simply order it for yourself....
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Imagine the following scenario: A client wants to publish some document. Unlike some 20 years ago, he has the luxury of giving the local printer (who still relies on offset printing) a wide berth. He elects to place his order with one of the new e-printing firms that have now become common place in the market. On the entities website he finds a fitting template, he sets the design that appeals to his tastes, …...
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Ever since the invention of online printing soft ware, consumers and businesses have changed the way they do their printing. Online printing offers customers a chance to approve ad design their own print any time of the day. Therefore if you are still using the traditional methods of printing, you are loosing out of a lot of business.
The online printing soft ware can easily be installed onto existing websites. ...
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Card printing software has made it possible for people to build simple cards in a matter of minutes. You are able to create something that your family members, friends or even spouse will be able to treasure. With the software, you can print cards and send them out traditionally via mail or you can send them as eCards. The card printing software also allows for you to add sound or music…...
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The internet is without doubt one of the most intriguing inventions of the information technology sector, one that totally revolutionized how people conduct their affairs. With the World Wide Web becoming more and more popular for communication, entertainment and now business, enterprises have been forced to go online to survive. One of the latest services offered over the web happens to be web to print, a technology that allows parties to conduct printing business on websites. ...
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Owning a nice website is a great achievement and investment for every average businessman. If you don’t have a website, it is a great idea to design or look for professional assistance and have one designed for you. In essence, there are many benefits of having and owning a website. If you want to establish a printing business and make use of the web to print technology, you need to make sure…...
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The advent of technology has brought a lot of changes in the world. The internet has become the way of life and many people are making income from it. The internet has also influenced the print business and more people are enjoying its advancement. If you are into print business and you want to develop within a short duration you need to web to print is the future of online printing …...
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The internet still ranks as the greatest invention since, well, anything. Now, with online transactions, and online businesses getting to all new levels, it is now becoming more and more necessary to come up with solutions that help bring in the ultimate in convenience. Online printing technology is one such development, allowing the rare value of real time document delivery in thousands of destinations all over the globe! The operational capacity here is phenomenal,......
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There is but one constant in the world of business card design: change. Forever gone are the days when to produce a business card, an individual had to make a trip to the printer. Offset printing has been replaced by the world of web to print software. It is on account of this ingenious method of printing that many business cards are being churned out today. If the quality of the cards is…...
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Designing a business card is always a daunting task. Many small business owners tend to have their work cut out simply because they lack the resources to hire an in-house business card designer. That all changed with the emergence of business card printing software. This high value software allows you to design your business cards from provided templates embedded in the patterning process, or customize your own from scratch. ...
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The use of online printing system has become very common today chiefly due to its convenience and cost effectiveness. This concept allows business people to print all documents online and hence save the cost of travelling to the printing press to monitor the printing process. With this system, you can print any document right from your office or home. This allows you to concentrate on other important matters. ...
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In today’s fast paced life, people are in dire need of effective solutions that can help them solve their problems instantly. Moreover, people want to solve their problems without wasting too many resources. This is especially important for business people since they need to utilize the little time they have to accomplish their objectives. If you are planning to start a business you will be required to find lasting printing solutions. ...
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The growth of the information technology has given birth to plenty of business opportunities to be exploited. Everyone who argued that computerization causes job displacements must be eating their words now. Commercial printing is just one of the many lucrative opportunities that this sector has introduced, with thousands of printers trading in all cities. If you are in this trade and would like to stay ahead of competition, then it is the right time you…...
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The printing business when done using websites - constitutes a web-to-print solution, otherwise known as e-commerce printing or remote publishing. A web-to-print storefront offers submission of print jobs online, design, press previews, photo printing, data, marketing campaign and booklet printing. The web-to-print has revolutionized printing industry and if you wish to stay competitive in the business then you have to integrate your operations with a dual web to print platform....
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The advent of technology, the internet in particular has opened room for many businesses, among them the printing industry. It is due to the invention of the internet that many printing businesses are today using web 2 prints. The basic information about web 2 print is that it is a printing technology that involves printing and publishing, using specific printing websites. It is a printing technology that is gaining popularity, especially in many small businesses, ...
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Web to Print or popularly referred to as W2P in the printing industry, is a type of printing technology that entails using printing websites for the purposes of printing a variety of documents. There are a number of advantages that W2P has over other types of printing technologies. Among these advantages of W2P that it has over other types of printing technologies includes:
Quality printing work; W2P uses a number of online applications......
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Online systems are revolutionizing all business and technological sectors and the printing industry has not been left behind. If you are running a printing business or your business is heavily reliant on printing then it is advantageous to put in place a printing website. Here are the advantages of Printing Websites as below: A wide range of web-to-print solutions; When you have a printing website, the software often comes with other standard…
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Before dwelling in deep into W2P Technology essentials and the difference the web to print market has induced on marketers to gain such an instant response, let us start off with the basics and explain what Web to Print is.
Web to Print Explained
Web to Print, short for Web to Print is referred to any kind of a printed document that is ordered online acquiring the services of a website.
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As more and more marketers and printers venture into the Web to Print website arena, one thing that they commonly consider is large sites, with the likes of Web to Print VistaPrint. Whether it be ordering letter heads, business cards or any other material of business identity, you go online, select from a predefined template, customize its font, text, color and images if required and simply order it for yourself....
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Environmental outcomes of business activities play a major role in deciding the future of companies today, and while our corporate sector is getting more and more concerned related to the environmental impacts of their processes, business related W2P examples comes as another breath of fresh air. Environmental responsibility in printing sector as well is a social obligation, besides serving as a proposal for good marketing. Any company that involves some...
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Web to print solutions today are not what they were considered to be earlier on. There is a whole new technological crop of features that enhance the flexibility of designing a vast range of workflows. This designing flexibility has the potential to meet up the demands of marketers, printers and other creative’s in the ever so complex and multi-channeled business environment. Specifically related to corporate level, the savings...
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As far as going digital is concerned in order to capitalize on the opportunities and flexibilities that Web-to-print offer, several marketers are uncomfortable to enter the zone even today. People often mistake digital print quality with other things such as copier’s quality, etc. Also at times owed to previous bad experiences people shy away from trying out digital press options. Whether it is a bad experience or simply absence of correct knowledge,...
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Defining the various uses of Web to print solutions is impossible as different marketers use them successfully to their benefit, however one thing that is certain is that the more it is used, the more beneficial it starts to prove itself. One best way to estimate its power is to consider individually different web to print case study examples, which will define the various professional uses of W2P digital system....
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One of the biggest and most massive changes that have been induced by Web to print tool set is the extensive deployment of the W2P system’s cross channel marketing functionality. Many Web to Print software providers have expanded and broadened their capabilities in order to include other forms of media. This feature allows users to arrange multi channel programs of marketing using the same business rules and central repository assets....
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Web to print solutions have offered several tools that help in achieving targeted goals for organizations and highly automating processes that were very time consuming earlier on. Permission based and branded web to print portals are not only filled in with branded documents, they also offer the ability to centrally manage, various layers of users. This feature allows management to grant permissions to different users at different levels...
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Being green or being environment friendly is not only a social responsibility nowadays, it is also part of good marketing for any company. Any company that advocates and practices green programs have an added advantage of positive association of people towards the business and its actions. Web to print is one huge step towards the green revolution in printing. How does W2P solutions fall in the green printing category, let’s find out....
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1:1 personalized web to design tool is basically the power of databases that marketers today are using to their benefits. The efficiency and effectiveness of 1:1 personalized printing services is known through several case studies, and even though the web to print app is not developed through the W2P solutions interfaces and using the 1:1 technique, there is no difference in kind whether the program is printed using traditional method...
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Even though the extent to which W2P solutions are being used today, still many marketers think rather narrowly. The thought of using web to print system is limited to large sites such as VistaPrint, and its uses are thought to be limited to ordering of letterheads, web to print business cards and other corporate materials of identity.
Some cheap web2print options allow you to go online, select from available templates...
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Before explaining what web to print solution is, it is critical to stress on why and how they came into existence and what is leading to their phenomenal success.
What was printing before Web to print system was introduced and was started to be used? Printed documents were simply a cost initiative where marketers would meet up with designers, decide on the design and content, find a suitable printer and...
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One greatest area of impact that came from the Web to Print services was the feature of offering branded and special permission based access to documents and templates of a unique customer or business and offering permissions to others on different levels, allowing them to access the document and make changes as required. From the start of the Web-to-Print technology, people have been allowed to customize and...
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Web to Print technology offers benefits beyond the farthest imagination of marketers today, and analyzing the extent to which its potential can be used is impossible. Having said that, one thing which is possible to analyze and explain are the main advantages that are popularly being utilized by marketers to their optimum benefit. These W2P solutions are actively being used by creative minds of marketers, who are constantly striving to...
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Web to Print technology are not solutions from the past. This technology is a new emerging one which is optimally open and flexible along with being designed specifically to allow handling of various design needs and workflows that are part of today’s complex multichannel world. May it be marketers, printers or creative heads, it is impossible to get around nowadays without using these solutions in one way or the other....
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It is a known fact that W2P project offers several implications besides offering many other advantages, offers the benefit of decentralizing business activities. To dwell in further into how companies actually benefit from this feature of W2P let us consider examples of how businesses today are implementing this revolutionary print technology in their day to day activities....
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The Web to Print benefits are very apparent to everyone today and even though businesses realize the advantages - there are Mistaken Drawbacks that either prevent or delay their decision of transiting from the traditional print model to the W2P business model. Some of the common issues that are experienced on the other side of the web to print fence are mentioned below along with explanation to why they are mistaken as being drawbacks …...
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Among the several major changes that the W2P tool set has experienced over the years, the cross marketing functionality was one which showed the most rapid deployment. A majority of W2P software providers now offer services after stretching out their capability beyond printing and catering other media forms as well. This web to print solution has played a vital role in expanding deployment of multichannel programs of a company...
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The Web to Print software being a front end system does not demand that marketers should necessarily outsource the W2P programs development. The option of purchasing an in house web to print solution is also possible, where companies own the solutions and merely outsource mailing and print production services. Companies often face the question of whether the W2P interface should be in-sourced or outsourced. The answer to this question lies in...
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W2P solutions produce several characteristics that help marketers in the way they market their product today. Not only marketers but any individual related to creativity designing, management or utilization of any kind of document in a company can actually revolutionize how they work today using the various different Web to Print business models. Though for almost more than a decade now people have been able to customize documents and order...
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The decision of shifting towards Web to Print technology may seem as a lucrative and interesting option to many marketers in theory, however when it comes down to explaining its practical implications on a business, more than often marketers shy away from defining how it can be useful for their company. In order to present a better view as to how Web to print cms has actually empowered different entrepreneurs...
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Environmental outcomes of business activities play a major role in deciding the future of companies today, and while our corporate sector is getting more and more concerned related to the environmental impacts of their processes, business related W2P examples comes as another breath of fresh air. Environmental responsibility in printing sector as well is a social obligation, besides serving as a proposal for good marketing. Any company that involves some...
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A very basic definition given of web-to-print is a printed document (of any kind) that is ordered online via a website. This printed document can be something very simple as web to print business cards. It can also be something very complex such as entering a secure and branded web portal and initiating a multichannel marketing campaign design. This marketing campaign can include everything from...
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The initial decision of whether a W2P solution should be used or not within a company relies on the estimation that is made regarding its profitability or benefits for a company. This is a point where most marketers are seen to make a mistake. They evaluate the monetary advantages of the system both in terms of cost and profits, based on individual or per piece cost. It is important to realize...
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Like in case of any other technology popular in the world, the success factors of web to print also starts with the mention that it is not the mere technology that results in making a difference where it is used. It is the basic idea or solution around which it is used. The most interesting thing about W2P applications is the flexibility they offer to be used in all sizes and...
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One seriously time consuming task related to advertising in different publications is the resizing and tweaking services which are now rapidly being automated, thanks to the web-to-print technology. As far as advertisers and marketers are concerned error reduction, consistency and saving of precious time convert into enormous paybacks as an added advantage today.
To explain these best practices of the revolutionary W2P solutions, there are several examples in form of...
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Technology often offers its most powerful roles whenever the methods in use are manually intensive and rather complex. Whenever an automation of these processes starts to take place, the dividends as a result are enormous. The same is the case of publishing in the web2print system. Out of the several advantages of web to print, one is related to certain publishing types that are tailor made in the web-to-print system...
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The 1:1 personalization feature of web-to-print software printing has largely enabled marketers to use databases power to communicate directly with each recipient on a unique and individualistic basis. Based on past buying behavior, demographics and other related information, marketers connect with every recipient on an individual basis. Even though these applications are being created without using the Web to print solutions, however the ability of personalized print production has efficiently...
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The present hype that is being experienced related to web to print applications and the various benefits and solutions that are being achieved through use of various w2p tools, marketers are often seen to appreciate its use and the technology behind this revolutionary digital printing solution. However when it comes to practical implication of w2p solutions, marketers often seem to be lost when it comes to explaining w2p definition...
Read MoreThere are a lot of best practices of receiving the order from your web to print system. Generally, the way you receive the file, should minimize the touch points for entering data into the rest of your workflow. So if you have your own MIS installed, consider your Web to Print system talking to your MIS system. If you are using accounting software, consider two systems communicating… and if you are using an automating shipping software ...
Read MoreNo one person can or should execute all of the marketing tasks:
- Designers are not writers
- Webmasters are not I.T.
- Editors are not media buyers
- Social Media is not print layout
- Planners are not executors ...
Read MoreGot some inspiration from reading one of my good associates Dr. Joe Webb’s and Richard Romano’s book, “Disrupting the Future”, Uncommon Wisdom for Navigating Print’s challenging marketplace.
The future of print, just like the future of web to print is very similar.
• Billing customers for results rather than for tasks. I see it more of a partnership every time a new web to print licensee stars using our software. If the web to print storefront is not performing
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Read MoreWeb-to-Print for the past years has been looked at like a great companion for any type of printing. Whether it is litho, thermography, digital, web, short run, long run or transactional, web-to-print software has been paired to fit those models. Some of the most successful implementations of web-to-print technologies online have been attributed to the methods of printing above. But what about silkscreen, embroidery, wide format and mainly variable printing? Variable printing or variable data printing ...
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Someone asked us, what makes our software easiest to use? It is simple, we follow a very good rule. Any good web to print system should look very carefully at these 5 rules and see if they pass it. Our software follows the 5 letters E. In order of importance (to us at least): ...
Read MoreOnline business card design software market has been growing due to popularization of many printers getting into web to print sales of business cards, postcards, letterheads and many other printed items. Online business card design software made it easier for printers that used to stay away from markets such as business cards to now offer the product and make money with it due to templates, design online functionality, easier upload and general consumer acceptance ...
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Web2print was a hot topic recently on twitter. I used to use a hashtag of #w2p to describe web2print or web to print software, but got a message to the likes of “stop using #w2p and start using #web2print as w2p has been taken over by another group” by a member of a different movement that uses w2p to describe their services. I liked using w2p instead of web2print as it is shorter ...
Read MoreTwo industry leaders share their experiences and cautions for making the most of Web-to-print technology.:
Moderator: Heidi Tolliver-Nigro, TSR contributor and Founder of Digital Printing Reports
Web to Print seminar will cover: What business are you in today? Who is your target market? What products do you offer today/plan to offer tomorrow? What are you eCommerce requirements? What do you know about web to print software deployment models? ...
Read MoreWhenever I speak to clients, they always ask me. Can web to print make me money? How fast can I make money with web-to-print? What are the web2print software advantages? How do I sell Web to Print? Even though the question are common, using the wisdom of ages and our 13 year experience helping clients sell print online we have narrowed it down into a two hour discussion filled with facts, graphs and statistics ...
Read MoreTruth is… most websites do not work. Printers or print brokers who thought by putting out a website they will instantly attract the right customer and increase their sales flow, get disappointed very quickly. Website building is a multi step approach to covering a lot of bases like domain, hosting, design, presence, targeted traffic, conversions, sales, being able to be found and setting up for repeat business. Selling online. eCommerce is no longer a complicated ...
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