Web-To-Print and Variable Printing

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Why You Need to Give MIS More Than a Cursory Glance | w2p, web to print, web 2 print, web-to-print, websites, online, mis, optimization, profitability, long term, viability Web-to-Print for the past years has been looked at like a great companion for any type of printing. Whether it is litho, thermography, digital, web, short run, long run or transactional, web-to-print software has been paired to fit those models. Some of the most successful implementations of web-to-print technologies online have been attributed to the methods of printing above.

But what about silkscreen, embroidery, wide format and mainly variable printing? Variable printing or variable data printing in web-to-print storefronts has been a silent topic. And yet, web-to-print for variable printing is probably the most profitable type of w2p. Just imagine, your customer uploads their own data, sorts its own imagery, chooses it’s own mailing routes, proofs the entire job online and pays you premium money for having the ability to see text or images appear in an unusual format, that only web-to-print for VDP allows them to do.

Variable Printing and Web-to-Print should almost be as synonymous as web to print and business cards. Considering on a scale of anything that you could be printing utilizing web enabled order procurement technologies, VDP should be not only most profitable, but also most desirable, as not too many printers yet can offer that as a service, hence you will be able to charge a premium and not be afraid of the competition.

So, to keep with the spirit of top 5s, here is my list of
Top 5 reasons to offer web-to-print and variable printing online:

Outsource the hardest part of the project to your client using web-to-print. Data sorting or providing you with clean data.
Make more money where others can’t. VDP is still new to a lot of printers.
Make more money with less effort. It is up to your customer to approve the creative online.
Excellent way to get into fulfillment business. Get even more money from the same customer.
Make more money from time on your press. It takes you just as long to print a pre-made VDP piece as a static one. Except you get to charge more for that piece.

Your comments are welcomed.

Slava Apel, CEO
Amazing Print Corp
905-738-9920
https://amazingprint.com
http://twitter.com/slavaapel

Tweets by amazingprint

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WATCH A QUICK DEMO

The entire process from landing on your site to finished design and processed payment can take as little as 3 minutes. The customer can choose a topic or search for the background, pick a text layout, fill in their information, add a backside if needed, add a QR code and proceed to checkout. Once the payment is processed you receive the full payment as well as a perfect print-ready PDF with bleeds.

Products

eCardBuilder

Template Driven, Design Online web2print System. Launch fast with 20000+ premade temlplates

Retail W2P

Out-of-box printing software solution for private branded and highly flexible printing service website. Includes inventory, fulfillment and support software.

ePrintSite

Web to Print Websites with 1000s premade prices, calculations and estimates

Flexible Price Calculators let your customers estimate any product live. Great for Self service quoting. Prepopulated data for prices, shipping and weights ensures fast deployement.

Printerprise

B2B Printing Storefronts for Brand based proofing and Online Ordering

B2B Web to Print Solution. Out-of-box printing software solution for private branded and highly flexible printing service website. Includes inventory, fulfillment and support software.

ePrintTech

Custom Web to Print Solutions and Bespoke Technology that fits your Workflows.

Do you have a custom requirement for your clients or products? We will create Custom Web to Print Solutions that fits your bespoke workflows and satisfies your clients’ demands.

ePrint Automation

Training and Marketing for Web2Print printing website success

Do you want to learn proper marketing of a printing site? With ePrintAutomation we provide the right print marketing automation training for your company to excell online.

Cloud Production

How to Benefit from Cloud Automation

Print Sales and Marketing

Customer Acquisition Training for Top Industry Experts

Amazing Print Tech has successfully facilitated millions of postcard, business card and stationery orders with its online printing technology since 1997. With a complete suite of web-to-print software applications, Amazing Print web2print software empowers printers with template based postcard, signage and business card printing software tools to effectively market, drive and close sales, rewarding its partners and customers with superior web to print technology and on-demand printing software support services. Behind more and more successful web storefronts, there is web-to-print software created by AmazingPrint development team.

eCardBuilder

Template Driven, Design Online web2print System. Launch fast with 20000+ premade temlplates

“2017 Top Web to Print Software by PrintingNews.com” Template driven design online software for most popular products. Out-of-box printing websites with pre-built products.

ePrintSite

Web to Print Websites with 1000s premade prices, calculations and estimates

Flexible Price Calculators let your customers estimate any product live. Great for Self service quoting. Prepopulated data for prices, shipping and weights ensures fast deployment.

Printerprise

B2B Printing Storefronts for Brand based proofing and Online Ordering

B2B Web to Print Solution. Out-of-box printing software solution for private branded and highly flexible printing service website. Includes inventory, fulfillment and support software and storefronts.

ePrintTech

Custom Web to Print Solutions and Bespoke Technology that fits your Workflows and Storefronts

Do you have a custom requirement for your clients or products? We will create Custom Web to Print Solutions that fits your bespoke workflows and satisfies your clients’ demands.

ePrint Automation

Training and Marketing for Web2Print printing website success

Do you want to learn proper marketing of a printing site? With ePrintAutomation we provide the right print marketing automation training for your company to excel online.

20,000+ Templates
50,000,0000+ Backgrounds
100+ PreBuilt products
Tracking orders
Has own shopping cart
Customizable website
Web Statistics Reporting
Ability to change Retail Prices
Choose the products you want to sell
View sales reports
New Features Automatically Upgrade
Unique website URL

WYSIWYG design engine
Control own Coupon codes
Ability to use your own merchant account
SSL Certificate Provided
Multiple Payment Gateways
Guest/Anonymous Checkout
Multiple Shipping Carrier Support
Dynamically Scalable Architecture
Optimized for Faster Page Loads
Responsive Web Design
Multi Language Support
Rename Products

Own shipping UPS/FedEx account
Customizable shipping rates
Collect own money
Integration into popular 3rd Party shopping carts
Create your own promotions/specials
Sign up Resellers through a Sign Up wizard
Give Away Reseller Websites
Control Wholesale Prices for Resellers
See reseller profit reports
Create templates for Resellers
Co-Manage Resellers Sebsites
3rd Party MIS integrations

Web to Print Storefront

Keep up to date with technology

Customer shopping habits continue to change in the printing industry at a rapid rate and print companies need to stay up to date with the latest software available. Printers need guidance about which technology can help their business grow and support on how to use their sites to attract clients

Provide faster turnarounds

Customers want fast delivery. Printers are trying to find new ways to speed up production processes so that they can meet the demand for faster turnarounds. Combination of perfect files, less touchpoints bring a more streamlined, integrated workflow that reduces the need for human intervention.

Improve margins

Print companies are always looking for ways to increase profits. By reducing pre-sale touch points of design, estimation, proofing, correcting files, billing and data entry, printers can make more money per job and per client.

Beat the competition

Stand out from competition by offering more templates than anyone, more images than anyone, easier design engine than anyone, easier check out experience than anyone but also with friendlier for search engines eCommerce platform. Stand out from the crowd by selecting the best engine for you, for search engines and your clients.