One seriously time consuming task related to advertising in different publications is the resizing and tweaking services which are now rapidly being automated, thanks to the web-to-print technology. As far as advertisers and marketers are concerned error reduction, consistency and saving of precious time convert into enormous paybacks as an added advantage today.
To explain these best practices of the revolutionary W2P solutions, there are several examples in form of web to print case study that explain how effective and efficient the web to print design software is proving for marketers and especially advertisers.
One case study is of a company that caters to 85% of the newspaper market in Canada and USA. When the company decided to opt for a self service for ads offered online, they focused towards offering an application that allowed users to create their own ads. They considered a supplier that facilitated creation and rendering of advanced template options that included in and out XML required for flash interfaces. The company’s studio was now able to focus on creating new design templates instead of creating several small ads. Customers can now manually order ads and customize them for themselves. This use of W2P technology enables freeing of labor thus saving costs for the company.
Another web to print experts’ example is of a large advertising agency that required creating several hundreds of localized ads for newspaper, in different sizes for one Telecommunication Company. Using the web to print design templates they were able to resize and populate hundreds of advertisements in their production workflow through use of excel, generating all from only a few templates. The web2print tool allowed a job that would require several persons to work endlessly for several hours into 20 persons working for two weeks job.
Web to print applications can be approached in several different ways. While some approaches are common , the use of these applications are spread all over and in one way or the other W2P solutions are helping out marketers in catering to the variation of needs of a company.