It is a known fact that W2P project offers several implications besides offering many other advantages for example A Web to Print Portal, offers the benefit of decentralizing business activities. To dwell in further into how companies actually benefit from this feature of W2P let us consider examples of how businesses today are implementing this revolutionary print technology in their day to day activities.
Decentralized Services Leading To Personalization
SunAmerica Asset Management Company is among some of the first companies that set up a Web2Print portal to cater its financial advisors. Using the service, each of the company’s independent advisors is now able to create unique newsletters personalized in a web to print portal in accordance with his/her clientele, through selecting from the various available products and articles that will most interest their clients. After the selection, the advisors upload his/her photo, contact details and signature. All this results in form of issuance of a newsletter that is specifically personalized and targeted towards the customer’s needs and demands and appears to be coming directly from the office of the advisor instead of the corporate headquarters of the company. The newsletter in this manner is more relevant and personally designed, thus bearing more chances of being read by the receiver, further solidifying the relationship between the client and the company, which would not have been possible, in case a static, non personalized newsletter was circulated en masse to all clients from the head office.
Protected Secure On Demand Print System
Another example is of ACME Financial, who successfully implemented a W2P system that allow both its realtor partners and loan officers to create web to print brochures, web2print business cards, newsletters, postcards, web to print articles and other related material on demand, through entering a password through a secure web portal, different documents can be created by loan officers and after adding in their personalized contact details, name and photos, orders can be placed for issuance. A personal list of mailing addresses can also be uploaded into a web to print portal, which is secured from all other users of the portal and using the feature a personalized promotion in form of mail merge can be generated.
All through the web2print eCommerce process, AME ensured that the identity of its brand remains intact and all texts used was in compliance with the laws defined by the governing authorities of the state. AME paid for its personal installation for the initial nine months, and even though its printing production doubled in the period, however the company did not hire any new production or marketing staff.
These two examples explain a lot about the benefits companies can reap through use of W2P and even though several of these benefits may not seem as being great ones, but the end result are tremendous. All advantages combined, the best web2print solutions today are offering new opportunities of expanding business factors such as marketing, customer care, etc. that have positive impact on the overall business activities.