Web to print solutions today are not what they were considered to be earlier on. There is a whole new technological crop of features that enhance the flexibility of designing a vast range of workflows. This designing flexibility has the potential to meet up the demands of marketers, printers and other creative’s in the ever so complex and multi-channeled business environment. Specifically related to corporate level, the savings that are being incurred owed to W2P solutions are incredible and rather stunning. Some of these bottom line benefits being enjoyed include
Saving of Time
Web to print template based structure that allows repurposing and resizing of document, save tremendous time for marketers. It is also essential to mention here that using a template should not be confused as being simple. Not only are these templates flexible, they are rather sophisticated and automate processes by shrinking required time from hours to mere seconds.
Fulfillment Errors Reduced
In a corporate environment where high volumes are handled, literature fulfillment errors can be disastrous. Since this aspect is often manually handled, error rates are often rather high. Web to print case study of a travel insurance company proved that switching to W2P fulfillment from a manual model brought the errors down to zero.
Design Duplication and Error Considerably Reduced/Eliminated
Regional offices, design agencies and other related parties all use outdated material to create their marketing collateral resulting in duplication and errors in design. W2P printing has come over this problem as well through centralizing templates design. Not only does this save cost through eliminating error in content and duplication, it also helps in saving time.
Printing and Postage Cost Savings
Since W2P digital system allows printing orders to be completed as and when required, large volumes of printing are saved thus affecting the cost savings on postage and printing incurred otherwise. Also the personalization and customization feature of web to print allows printing of only relevant material, shrinking print volumes by more than 70%.
Rapid Response Time
Time is everything in the corporate world, the more you save time, the more you excel. Web-to-print solutions have automated processes to the extent where companies now generate material required in matter of minutes and hours, depending on required volumes.
Boosted Revenues Owed to Recipient Relevance
The most crucial of bottom line web to print app benefits is the effective marketing that takes place owed to relevancy practiced in marketing campaigns. It is proven that personalization and customization of documents based on recipients have a far greater impact on marketing campaigns than thought off.
Cost Reductions at Administrative Levels
Strong integration with systems of back office results in solving of operational problems that commonly result in form of increased costs. This feature offer added web2print benefits to larger companies as the larger the business, the more the savings.
Green Revolution in Printing
Although this is among the secondary web to print benefits derived from print on demand model, it is however an advantage. Not only are the processes of printing greener, it also gathers that extra marketing advantage.