1:1 personalized web to design tool is basically the power of databases that marketers today are using to their benefits. The efficiency and effectiveness of 1:1 personalized printing services is known through several case studies, and even though the web to print app is not developed through the W2P solutions interfaces and using the 1:1 technique, there is no difference in kind whether the program is printed using traditional method of printing or by web-to-print portal, however W2P solutions may be simpler than its latter counterpart. The success of 1: 1personalization printing depends however on the number of variables and how that data is efficiently used.
One web to print case study related to 1:1 personalized printing is of a building materials wholesaler, All Tile. The company launched a reward program for distributors aimed towards increasing sales and customer loyalty. At first the program consisted of statements that were web based, where distributors required finding their point system and reward status, however even after simultaneous marketing efforts, the level of participation was rather poor. In order to jump start participation and sales initiative, the company initially personalized program statements in hard copy that consisted of personalized messages, reward points, special promotions and offers and other related information through web2print CMS. Participation level which was .25% before enhanced to 100% with the company enhancing its active account sales by 5% and dormant account sales by 16%, and this through a diverse product mix.
One very important question that arises in the mind of marketers related to 1:1 personalization web to print feature is of databases. Even though the capabilities of 1:1 web to print design are streamlined in the W2P solutions however the information database that serves in personalization is an essential requirement.
There is no doubt that creating a customer preference database is rather expensive, complicated and time consuming, however print providers today are acting more and more efficient in these areas, and the related services are increasingly becoming affordable. As rapidly as web to print applications are being streamlined, costs of these applications are also reducing. Numerous W2P solutions today incorporate the acquisition of lists as a part of the application. Even though developing databases is not easy however it is increasingly getting less costly and easy, even for small marketers.
Nowadays more and more Web to Print stores and providers are attaching with externally located databases that offer clean users lists, using where designing of lists from purchase patterns to geographic location base lists can be prepared.