As far as going digital is concerned in order to capitalize on the opportunities and flexibilities that Web-to-print offer, several marketers are uncomfortable to enter the zone even today. People often mistake digital print quality with other things such as copier’s quality, etc. Also at times owed to previous bad experiences people shy away from trying out digital press options. Whether it is a bad experience or simply absence of correct knowledge, there is a need to address concerns related to W2P digital press so that everyone can derive the possible benefits out of it.
Digital presses vary based on speed, format, quality, etc. the category that defines digital press types is very broad. Like automobiles which are divided into family sedans, race cars and luxury cars, digital presses come with different offerings as well. Digital presses come with different sizes of formats, levels of image quality, color gamuts, and various run length ranges.
The most significant characteristic besides the robustness of digital press and web2print design tools is its cost similarity from one print to 5,000 prints. This is the feature that allows doing things with digital presses that is not possible with offset printing.
Digital presses also vary based on the content being delivered on each page. This means that like a magazine, your digital press will cater to any combination of images, marketing messages, graphics, charts, etc. This web to print feature allows personalization and customization of every individual print, which could have any message or image, etc on it based on the personal preference of the recipient. Marketers can choose from a vast database and create ecommerce web to print copies that are highly personalized, offering that added marketing advantage.
One issue that has been under discussion for long was the ability of toner based web2print online prints in withstanding the postal stream rigor. However after several tests conducted by PIA/GATF Digital printing council it was proven that toner based web to print cms prints are capable of withstanding postal stream rigor better than offset printing.