Web to print solutions have offered several tools that help in achieving targeted goals for organizations and highly automating processes that were very time consuming earlier on. Centralized user permissions based and branded web to print portals are not only filled in with branded documents, they also offer the ability to centrally manage, various layers of users.  This feature allows management to grant permissions to different users at different levels, at different times to access certain areas of the portal.

An example can be of a company that kept its color characteristics, fundamental layout, logos and all other fundamental brand critical aspects constant while allowing certain users to change and modify other things.  Different department or individuals can have access to different levels or documents that are concerned to them.

Management can also allow certain users to reach a part of the portal without permission required, while others will require permission to be taken in order to access. This web to print developer ability allows marketers to keep tight control over branding and messaging while offering the flexibility required by different aspects and departments of a business. Web-to-print is all about the flexibility and the decentralization ability allowing access to different users so that they can customize and personalize marketing collaterals.  In case of large organizations, too much flexibility will work adversely, and thus some level of centralization will be required, which can be practiced through this web to print feature.

Web to print ecommerce sites now offer the W2P extension that allows them simultaneously to offer flexibility, while still keeping a tight control over certain areas of marketing campaigns. Not only does this feature offer control, it saves considerable time and costs as well. Web to print has offered many automated processes via its several features and centralized user control is only one feature that is abundantly being used nowadays, especially where large enterprises own their personal web to print online portal.