Before explaining what web to print solution is, it is critical to stress on why and how they came into existence and what is leading to their phenomenal success.

What was printing before Web to print system was introduced and was started to be used? Printed documents were simply a cost initiative where marketers would meet up with designers, decide on the design and content, find a suitable printer and order copies sufficient enough to serve the purpose and to keep the cost as low as possible. It was all about balancing the run length and the quality of the print that would result in form of expected turnaround. This has been the universal method that designers, marketers and agencies have been following for decades. With the advent of W2P technology however the way things work now has changed tremendously.

Web to print is also referred to as web commerce or web to print ecommerce systems. Web-to-print is not only about printing in short runs or printing on demand. Though these are also part of the full package, however W2P solutions are being used for revamping the management of marketing collateral, documents, forms, books and other marketing projects. W2P has completely changed print marketing projects and the way branding was approached earlier. Concepts of multi channel marketing and personalization are at boom and marketers are using these features of Web2Print extension to their maximum advantage.

Web to print solutions are not only effective and efficient in delivering results and maximizing revenues, they are also les time consuming and cost saving features that offer bottom line positive results. Web to print affordable features have automated the printing process reducing cost through savings in material and storage, showing cost reduction of companies going as high as 35% to 50%.