One of the biggest and most massive changes that have been induced by Web to print tool set is the extensive deployment of the W2P system’s cross channel marketing functionality. Many Web to Print software providers have expanded and broadened their capabilities in order to include other forms of media. This feature allows users to arrange multi channel programs of marketing using the same business rules and central repository assets.

Users only need to decide on the images, rules and design for a marketing campaign, and it automatically gets applied on all other media in use. The web2print designer only needs to design the campaign once for a magazine. It will then be automatically applied on email campaigns, direct mailers and other media forms. This is a very big web to print benefit that saves ample time and energy, otherwise spent.

Different functions of web to print technology integrate different levels of cross channel marketing functionality. While certain features offer complete functionality of cross channel marketing, other features are just getting ready to offer it. Several web to print articles discuss the importance of this feature and stress on its significance for marketers through means of case studies.

Another advantage of using Web2Print design tool for cross channel marketing is of control and central management. Through a single dashboard campaign performance individually and against each other on different media can be monitored.  The ability to constantly monitor performance of marketing campaign allows marketers to make decisions accordingly. They can employ their precious dollars on media forms that are more productive compared to others, while eliminate or address issues to problems faced by unsuccessful media forms.

There is handful of Web to print features that have gained instant success and are increasingly being used by marketers including full blown personalization, Central document repository, centralized user permission, etc; however cross channel marketing is one feature that has completely revolutionized the world of W2P solutions.