One greatest area of impact that came from the Web to Print services was the feature of offering Permission Based Features that accesses documents and templates of a unique customer or business and offering permissions to others on different levels, allowing them to access the document and make changes as required.
From the start of the Web-to-Print technology, people have been allowed to customize and order documents based on preset templates. The first major change however was seen when the development of permission and branded based access to the Web2Print templates was introduced.
Permission and Branded Based Access to W2B
Permission and branded based services does not refer to requiring a password that allows logging into your account with an online Web2Print designer website. Sites such as VistaPrint have been offering these services from the start. By permission based W2B services, it is meant that if a certain portal is branded to a particular company, any user who wishes to enter the portal must acquire permission from the company before doing so.
This feature is exceptionally important if the marketer who owns the portal is storing large repositories of sensitive material and documents. In such a case passwords and user names are ascertained on the executive level to make access as fool proof and genuine as possible. Once permission by the executive is received, users can log in to the password protected area, irrespective of whether it is in house or in the printer’s site in a protected area. From here managing, designing, and ordering of documents can be done as needed.
The project design site in actual where the hosting, designing and ordering of the project takes place, can be in a variety of different locations including
- On the website of the marketer also referred to as W2P system hosting
- On the website of the software provider, referred to as the popular SaaS solution.
- On the website of the print distributor (or broker). This method is fully branded to the company of the marketer.
- On a website using the kiosk model. This is locally based and only a completed order is transmitted.
Irrespective of wherever the marketer hosts the Web-to-Print solutions, the portals in any case are strictly branded to its marketer. This means all logos, user permissions; approved graphics, corporate colors, text and every other related Web to Print software element are branded to the marketer. This governs not only the interface that is visible to users, but also the documents that they are allowed to access and the way they can use the available documents.
Permission and branded based access to a Web to Print website may not always be filled with branded documents. However they are centrally managed every time. What makes this Web to Print portal of immense value is the characteristic of offering different users at various different levels of an organization, to gain access to different areas of the portal at whatever different time they find suitable to perform a task, and all this is controlled centrally.