Being green or being environment friendly is not only a social responsibility nowadays, it is also part of good marketing for any company.  Any company that advocates and practices green programs have an added advantage of positive association of people towards the business and its actions. Web to print is one huge step towards the green revolution in printing. How does W2P solutions fall in the green printing category, let’s find out.

• Inventory Waste Reduction – One basic component of Web2Print CMS is that you print on “whenever needed” basis, reducing print inventory to almost zero, reducing to the lowest percentage of print obsolescence. This is considered mostly as being a cost reducing benefit of W2P however it is also a green benefit of the system.
• Postal Waste Reduction – It is a proven fact that a high percentage of mail is junk and never reaches its destination at all. This is mostly owed to cheap practices of marketing, ignoring the accuracy principle completely. Not only did companies involve in over printing material that were literally unnecessary for users, they also engaged in wasting precious fossil fuel to deliver it. According to estimations, 30% of the total cost that incurred in the process was meant from the initial pot to reach the waste bin. Since web-to-print practices are targeted and personalized, not only do they reduce printing expenses, postal waste is also reduced as only accurate material is sent o the right addresses.
• Trash Waste Reduction – Besides the fact that a huge volume of marketing collateral never reach their intended destination, for those that do, there is always a chance that it will reach the trash can even before opening. The earlier practices of non personalized mails (especially direct mails) required sending loads of irrelevant information to recipients. This often resulted in trashing of the entire load without even ever putting a glance on it. The result here again is waste of precious resources and finances. Web to Print applications include customization, personalization, short run targeting, allow marketers to to create documents that are not only specific to a recipient, but also have a higher probability of being read. With lesser printing and high reading probability even if the material does end up in a trash can, it did served a purpose.
• Overall Print Volume Reduction – Effective personalization and customization processes in best web2print solutions involves removal of all irrelevant and excess material from the marketing collateral. Any irrelevant information to the recipients is removed and only strictly relevant information is included. This according to an estimate reduces print volume by 75%.
• Overall Print Volume Reduction – Web to print app involves the effective personalization and customization which ensures that excess material is removed and only targeted and relevant data is included in the marketing collateral. According to estimation, sending only relevant information to a recipient reduces print volume by 75%. This reducing prints volume considerably and allows people to decide what they what and what are relevant to them. The result is not only financial savings, but saving of precious environmental resources such as trees, fossil fuel and other resources as well. Now that is the web to print advantages contributing to the green revolution.