Web 2 Print technology are not solutions from the past. This technology is a new emerging one which is optimally open and flexible along with being designed specifically to allow handling of various design needs and workflows that are part of today’s complex multichannel world. May it be marketers, printers or creative heads, it is impossible to get around nowadays without using these Web 2 Print solutions in one way or the other.
W2P solutions, especially at a corporate level allow immense savings, regardless of whether any specific niche or application is being used or not. To round off on some of the common bottom line benefits that are reaped commonly through W2P, the following will b the rightful choice.
Savings of Precious Time
The Web to Print design templates based structure facilitates creation, resizing, and repurposing of documents, making the process not only easier but time efficient as well. Those of you who are considering template as being a simple to do job, well, you are terribly wrong! Templates in W2B are very flexible and sophisticated and can handle a great many changes within seconds which would otherwise take hours to do. W2B templates thus automate the processes, saving a lot of precious time.
Fulfillment Errors Minimized
In corporate environments where generally high volumes are handled, literature fulfillment errors can be drastically costing. It is a common problem to face some level of fulfillment error, mainly because the process is highly manual, presenting a high error rate. There are examples of big web to print companies such as the insurance company, Access America, who when started using Web to Print fulfillment reported its errors dropping down to almost 0%. Since agents access the secure website on a daily basis, the system and its various users automatically populate brochures and documents with correct information, thus contributing to non existent fulfillment errors.
Elimination of Duplication and Errors in Design Process
Design departments, agencies, regional and other offices all most of the time work using outdated materials that result in duplicating of design, wasting all effort and time invested in it in the first place. Through centralization of design and template, content error and duplication cost, which is immense, can be controlled.
Print and Postage Cost Saving
Postage and print cost is also significantly reduced, as volumes will drop owing to creation of orders on as and when basis. Further on the personalization and customization document feature further allow printing of only that document with is relevant to the recipient, thus increasing the number of brochure pages significantly. Postage cost is substantially reduced. An example is of the Tiffin University that shifted from its initial 9X12 inch of inquiry packets with only 4 to 6 pre printed slim inserts; the highly personalized booklets were made available on demand using the web to print technology, decreasing postage costs by a whooping 50%!
Rapid Response Time
There is no need to explain the worth of your time or your response time, it can make or break the whole situation. Through employing the web to print solution the Nevada University that used to require 4 weeks to produce fundraiser material, now can do so at a personalized level to the donors within 30 minutes.
Accelerated Revenue through Relevance
Till now the cost and time saving aspects have been discussed altogether, without even touching the tremendous marketing impact W2P tools has on the overall business. The personalized and customized features enhance the relevance of all marketing tools, further directing them specifically to recipients, creating a deeper and more effective impact of the efforts. Coming back to the example of Tiffin University, through introduction of Web to Print technology, not only did they save on postage cost, rather the 100% personalized brochures accelerated overall enrollment by 20% and graduate enrollment by 50%.
Reduced Administrative Cost
Strong integration through use of W2P with the back office translates into solving of various operational problems that are not just print related but also indirect goods related. A company that deals regularly with multi site orders, taken through several sales persons is bound to have procurement issues. On top of all if a multi vendor strategy is being used, things can get rather tricky. However Web to Print technology with its e-Procurement strategy and a robust ERP, offers one system for all internal orders. A single system than will automatically force contracts of corporate purchasing, ensuring that all vendors receive the orders in a similar way. This single system, which is linked with the back office, saves time and money which can be further deployed in the business to expand operations.
The print on demand environment allowed by use of Web to Print technology offers the green benefit, as a secondary benefit. Reduced inventory, reduced warehousing (read eliminated), minimal wastage (paper, ink, energy, etc), all this contribute to a greener solution to the entire problem.