Defining the various uses of Web to print solutions is impossible as different marketers use them successfully to their benefit, however one thing that is certain is that the more it is used, the more beneficial it starts to prove itself. One best way to estimate its power is to consider individually different web to print case study examples, which will define the various professional uses of W2P digital system.
One web to print case study example is of Jim Beam brands, which is a company making fine wines and distilled spirits. The management decided it wanted to ease its purchasing and marketing departments and staff and thus introduced a web to print system that allowed customization and ordering of marketing material. Initially in the first 3 months, the company managed to gather 67% of its print orders via the system, which within a period of six months transformed into 100%. The company not only achieved a 490% return on investment in a single year, it also actually saved $100,000 on an annual basis. Now that is bottom line returns of Web-to-print.
Another example is of Seco-Carboloy who aimed at revamping its sales collateral directed towards its dealers. Earlier on dealers were required either to mail, fax or call in order to receive a sales collateral copy. The collateral copy was entire printed in black, where the dealers address and logo was inserted later, using the offset printing system. Not only was the process laborious, it was also prone to errors and time consuming as well. Introduction of W2P digital system now allowed dealers to choice from the offered selected products for the sales collateral, where they could personalize chosen web to print template, insert in business information and address, along with including various images as well. Not only did the turnaround time shortened from an earlier 4 week time to a week only, the sales of certain product jumped tremendously to as high as 300%. Along all these web to print benefits, Seco-Carboloy also controls its products’ brand identity.