The decision of shifting towards Web to Print technology may seem as a lucrative and interesting option to many marketers in theory, however when it comes down to explaining its practical implications on a business, more than often marketers shy away from defining how much it can be useful for their company.
In order to present a better view as to how Web to Print has actually empowered different entrepreneurs and businesses towards achieving maximum benefits, explained here are a few case studies that offer the source that can be used to relate one’s business with and find new ways to use Web to Print solutions for business benefits as well.
Before going forward to web to print case study examples, let us first at a glance consider the application umbrella categories under which the different web to print applications fall under. Here we will be discussing case studies related to the top three application categories of versioning, short run printing and personalized one off follow up categories.
- Short Run Printing
- Personalized One Off Follow Ups
- Centralized and Online Control Collateral Customized Marketing
- User Generation Fulfillment and Personalization
- 1:1 Print Personalization
- Print Ads Repurposing and Resizing
A construction and pre construction services business, Leopardo Companies noticed that their clients increasingly preferred specific expertise in their company. Laopardo immediately shunned its “All Things To All People” message and shifted its focus of marketing and sales on the more popular specific four market segments. Currently the company using w2p template prints its marketing and sales literature in 5 different versions, based on requirement. At a go 100 to 150 print runs are done at a time. This not only diminishes the needs of storage, which was a problem in bulk printing, additionally the company now enjoys the option of updating its collateral materials in every quarter.
Short Run Printing
Direct Imaging (DI) and w2p digital printing diminish the soaring upfront cost incurred otherwise in offset, allowing high quality printing options for marketers that are short run and highly economical. Using the technique, a company can keep its brochures, forms, marketing material and all other corporate identity forms updated, while still using the four color technology.
A web to print case study example of this use is of Compassion international, which is a ministry that targets impoverished children around the globe through offering them dedicated help. Compassion international required introducing a system in their procedures that allowed them turnaround time and cost cutting on sponsorship packets, which included full information and photo of the child in concern. Earlier on Compassion printed packets as soon as a child was available for sponsorship, however once it shifted to the web to print digital option the packets were now printed once the child was sponsored for real. Now not only does the organization use more color, its production time also reduced considerably from 78 days to less than 24 hours too. As a bonus, sponsors of the organization too now receive current and updated information.
Personalized One Off Follow Ups
Web portals that are branded allow users including employees and any other client authorized personnel to log in the portal and create a one off marketing collateral that is personalized on demand. These personalized materials are mailed to the visitor, place of business or store usually within 24 hours. Not only has this resulted in frequent re-visits, it has also resulted in increased average spent amount as well. Several companies now use this web to print solution for running loyalty and post sale programs to their benefit.
An example is of Disney Destinations who were desperately trying to revamp their sales collateral that was being used for B2B prospects. For its customers who were interested in booking an event in any of the company’s five destinations, earlier on in case information regarding booking was asked for, mass information including everything was sent to the prospective client. Obviously a lot of it was irrelevant to the client. Storing was a problem and in case any information changed, the whole batch had to be discarded. After introducing web to print b2b solution, now CSRs gather data and the information sent to each prospect includes information that is relevant to them, in form of a full color booklet of information related to their event. Disney Destinations booklets are now 100% variable offering more than 3000 combinations of images and texts, with each file being printed and even mailed within 3 days. The conversion and response rates of the company doubled, while its printing and storage costs went down by a whooping 50%.