Environmental outcomes of business activities play a major role in deciding the future of companies today, and while our corporate sector is getting more and more concerned related to the environmental impacts of their processes, business related W2P examples comes as another breath of fresh air and explain further on the Green benefits of Web to Print.
Environmental responsibility in printing sector as well is a social obligation, besides serving as a proposal for good marketing. Any company that involves some kind of environmental activity or green procedure in their programs, reap exceptional marketing advantages owing to the positive client association that joins with the project. Web to print advantages undoubtedly contribute as a huge step forward in the green industry revolution.
Answering the question of what is green or how green W2P is, here are the Green benefits of Web to Print Explained.
- Tremendously Reduced Waste of Inventory
Since Web to Print is all about printing whenever the need arises, the possibility printed material getting obsolete is eliminated and in rare cases reduced tremendously. Not only is this W2P benefit considered as being the biggest green factor, it is also the most enjoyed cost effective factor of the system.
- Reduction or Elimination of Postal Waste
A very high percentage of sent mails never reach their desired destinations, owed mainly to the fact that cheap methods are used to send them, which is not an accurate or proper way to do things. This results in huge costs being wasted on mailing expenses that are actually worthlessly spent. The cost here in fact doubles the cost and wastage as not only unnecessary material is printed to be sent via mail, rather fossil fuel and postage efforts are also drained in the process. It is explained by some of the leading countries’ mail officials that about 30% of mails are undeliverable with an ultimate destination of reaching the garbage can, thus wasting useful resources all the way through. Contrastingly web to print solutions are targeted specifically on demand and are user driven to facilitate personal and up to date relationships with customers. Not only does Web to print business reduce postage waste and other resources used in the process, it also focuses on newly updated address lists, eliminating the probability of the sent document reaching the trash bin.
- Reduction of Overall Trash Waste
Considering a sent mail does reach its required destination, most marketing specific material is often gifted to trash bin even before they are opened. The end result again is waste of efforts, material and precious environmental resources. Web to print applications offer services such as customization, short run targeting, personalization, etc making the sent material more accessible and appealing to users that are non professional. The sent documents are thus more read and opened, and even though ultimately they may reach the bin, however after serving their purpose.
- Reduction in Overall Volume of Printing
Web to print companies practice effective forms of personalization and customization ensuring removal of all excess material that may be irrelevant to the recipient. It is found that only 25% of published or printed material offers the true purpose or relevant material, thus through eliminating the irrelevant material, 75% of volume can be saved on total printing.
So now you know why Web to print experts, consider W2P to be greener than traditional practices, so get on it now!